Thanks for sharing these insights! It's striking how acquisition costs continue climbing despite the push for efficiency, with both the Blended CAC and GTM Cost Ratios on the rise. Shifting attention to retention, growth, and CLTV seems more critical than ever. It’ll be interesting to see how organizations achieve higher CLTV:CAC marks as we move into 2025.
Thanks for sharing these insights! It's striking how acquisition costs continue climbing despite the push for efficiency, with both the Blended CAC and GTM Cost Ratios on the rise. Shifting attention to retention, growth, and CLTV seems more critical than ever. It’ll be interesting to see how organizations achieve higher CLTV:CAC marks as we move into 2025.